About Us
Front Cover is the London beauty brand that's good for your skin. We combine high performance beauty technology with futuristic and experimental elements, resulting in a series of multi-purpose products to rejuvenate and activate your skin's vitality and bring out the best in you.
At Front Cover, we invest in the long-term. Nothing leaves our beauty lab without being packed with nourishing ingredients like our Superwall Technology proven to protect your lips from aging, dryness, UV damage and pollution.
We care about what we put in our products.
“You shouldn't have to apologize to your future self for all the wild chances you take today. Look your best at infinitum.”
BRAND VALUES
MAGNIFY
Front Cover gives your lips a brilliant, velvety smooth and multi-dimensional finish that is as sophisticated, sexy and impossible to capture as you. Maintain vibrancy at all times to leave a lasting, intriguing impression on all you meet.
FLEX TO FIT
We’re as agile as you are, pivoting to own every moment. We even have designs that adapt to balance the PH level of your skin, powering you with that perfect lip shade to maximize impact.
Come as you are or raise the bar for a breakthrough meeting or smashing night out.
AROUND THE CLOCK
Places to be and people to see!
Our scientists have built in vitamin-boosting properties that hydrate your lips so that you leave no trace behind, and deliver that extra “je ne sais quois” at every and any hour.
From spin class to a steamy date or a splash in the ocean, our beauty backs you.
BOOST
Why put off to tomorrow what you can win today?
At Front Cover, we invest in the long-term. Nothing leaves our beauty lab without being packed with nourishing ingredients proven to protect your lips from aging, dryness, UV damage and pollution.
OUR BEAUTY DNA AND CORE BRAND VALUES
Innovation: From our patented Superwall technology to the sleek design innovation that underpins our product,
we aim to anticipate your needs: we think one step ahead and are unafraid to dream big.
we aim to anticipate your needs: we think one step ahead and are unafraid to dream big.
Creativity: We strive to give you a confidence boost that sparks new ideas. Never tried a metallic shade?
Always wondered if you could rock a deep violet hue? Our range is highly customizable so you can experiment to your heart’s content.
Grit: We know you work hard, so we’ve put in the hard work to make sure our product is as resilient as possible:
long lasting with maximum richness and rejuvenation.
long lasting with maximum richness and rejuvenation.
Glamour: Our product accentuates your unique look: own it!
THE FRONT COVER STORY
Brand slogan: Creating tomorrow, today. Lead from the front, uncover the unknown.
Front Cover distills decades of beauty expertise into forward-thinking skincare and cosmetics.
When we launched in London and Shanghai, we quickly
became the talk of the town and brand of choice for countless celebrities and iconoclasts.
became the talk of the town and brand of choice for countless celebrities and iconoclasts.
Fall 2018, we’re making our way to the world,
with a new suite of stylish and high performance lip cosmetics for the cosmopolitan woman of tomorrow.
Designed by the best and brightest beauty engineers, our innovative beauty range invites you to be your most magnetic, bold and unapologetic.
What is the future beauty lab?
(insert lab video with Sydney + Tom)
"Beauty Makeup + experiment + research and development"
is the international leading beauty makeup science team through the experiment, Developing the Holy Land of innovative products.
is the international leading beauty makeup science team through the experiment, Developing the Holy Land of innovative products.
Front Cover, the hand of an internationally renowned make-up artist, was founded in 2008 in the United Kingdom, with the sales of Sephora, a beauty boutique integrated shop in LVMH, and a UK integrated store boots.
World renowned fashion reality show Project Runway also designated Front Cover as its makeup products and creative support.